Skip to main content

Global Header

  • Member
  • Medicare
  • Careers
  • Employer
  • Broker
  • Provider
  • About Us

2019 Annual Report

  • Previous Annual Report
  • CEO Perspective
  • Power of Partnerships
    • Collaborating to Benefit Consumers
    • Delivering an Unparalleled Experience
    • Meeting Our Members' Needs
    • Offering Support for the Whole Person
    • Reimagining Health Care from Diverse Perspectives
    • Expanding the Scope of Value-Based Payment
  • In the Community
    • Accelerating Healthy Living Innovation
    • Finding New Solutions to Systemic Challenges
    • Building Deeper Partnerships for Greater Impact
    • Advancing Sustainability and Environmental Health
  • Year in Review

      

Power of Partnerships

Reimagining health care from diverse perspectives

In 2019, we took another major step toward accelerating innovation and making it an integral part of our corporate culture by creating a dedicated innovation workspace where we bring together people with diverse perspectives to collaborate, challenge the status quo, and reimagine the future of health care.

Located in our Boston corporate headquarters, the Well-B innovation center includes space for community engagement, employee training, industry meetings, exhibits, workshops, co-working and more. It’s where our innovation team leads stakeholders from inside and outside the company through a “human-centered design” process to conceptualize new products, services and technologies that can transform the way health care is delivered and received. 

Last year, the innovation team and the new center were involved in several initiatives aimed at offering members an unparalleled consumer experience, deepening our partnerships with customers, physicians and hospitals, and collaborating with developers of breakthrough digital solutions. They include:

  • Our consumer experience strategy, which uses member feedback and insights to set priorities for creating an unparalleled consumer experience. 
  • Our three-way collaboration with Wayfair and Atrius Health, designed to offer customized health and wellness resources to Wayfair employees who are Blue Cross members and Atrius Health patients.
  • Our partnership with Pillpack by Amazon, a full-service online pharmacy that makes it easier for members with multiple prescriptions to order, pay for, track, use and refill needed medications.
WELL-B HOSTS INDUSTRY AND COMMUNITY GROUPS, INCLUDING POSSIBLE PROJECT
WELL-B HOSTS INDUSTRY AND COMMUNITY GROUPS, INCLUDING POSSIBLE PROJECT

Our innovation strategy is driven by diversity and inclusion, which bring a rich array of perspectives to our work. We make sure the vibrant range of backgrounds and life experiences of our consumers, vendors, employer customers and community partners are always represented.

As Blue Cross CEO Andrew Dreyfus has told employees, “Research has shown over and over that the most successful companies are the most diverse, the most inclusive and the most innovative. At Blue Cross, diversity isn’t just about representation of people from different backgrounds, although that’s critically important; it’s also about ensuring that our entire work force feels respected, included and empowered to contribute.”

Related Stories

Collaborating to benefit customers

We are engaging in deeper partnerships with hospitals, clinicians and innovators that share our commitment to transforming care

Meeting our members' needs

From our call centers to our nurse case managers, our employees provide personalized, empathetic care

Delivering an unparalleled experience

New tools, such as PillPack, help our members navigate a complex system

Offering support for the whole person

Our commitment to health care goes far beyond medical coverage to dental, vision, travel and more

Expanding the scope of value-based payment

Our model slows the rate of medical spending while improving patient care, a landmark study found

Social Media Links

  • Facebook
  • Twitter
  • Linkedln
  • Youtube

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. ® Registered Marks of the Blue Cross and Blue Shield Association. ®´, ®´´, SM, TM Registered and Service Marks, and Trademarks are the property of their respective owners. ©   Blue Cross and Blue Shield of Massachusetts, Inc., and Blue Cross and Blue Shield of Massachusetts HMO Blue, Inc.

Footer Menu

  • Terms of use
  • Privacy & Security
  • Accessibility
  • Nondiscrimination & Translations Resources